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17 January, 08:09

Which of the following statements is FALSE regarding stimulus factors and attention? Stimuli with greater intensity (e. g., loudness, brightness, length) are more likely to be noticed than less-intense stimuli. Consumers pay more attention to stimuli that contrast with their background than to stimuli that blend with it. Larger stimuli are more likely to be noticed than smaller ones. Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time. Individuals tend to be attracted to pleasant stimuli and repelled by unpleasant stimuli.

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  1. 17 January, 11:22
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    Answer: The following statement is FALSE regarding stimulus factors and attention:

    Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time.

    Explanation: The aforementioned statement is deemed false by the Adaptation Level Theory which claims that with repeated exposure, without change over time, leads to loss of interest.
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