Surveys indicate that people are much less likely to support "welfare" than "aid to the needy." these somewhat paradoxical survey results best illustrate the importance of

I believe the answer is: wording effects

Wording effects refers to the ability of presenting a certain thing in different word may outcome the perception that people have toward that thing. In the example above, the phrase 'aid to the needy' might be falsely perceived as the program to give things to the people who are 'constantly demanding',