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29 October, 13:28

Computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop positive opinions about the products. This advertising strategy best illustrates:

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  1. 29 October, 14:14
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    Central route persuasion

    Explanation:

    Mainly, there are two different types of routes to persuasion involving the central route and the peripheral route to persuasion.

    The central route to persuasion is described as a route to persuasion in which an individual is being persuaded by the "content" of the message rather than any other thing. However, the central route to persuasion involves a 'thoughtful' reflection of a particular argument of the message based on content or ideas.

    The correct answer for the given question is central route persuasion.
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