Ceo michael crooke describes how patagonia and its employees promote the welfare of people and of nature. According to schwartz's theory of personal values, this is consistent with the value of

According to schwartz's theory of personal values, this is consistent with the value of "universalism".

Schwartz contemplated that since values are motivational objectives, essential human qualities may be inferred by thinking about the most essential needs of people, which he partitions into three key classes: our biological needs as people, our need to organize our activities with others, and the need of gatherings to survive and thrive.

Universalism refers to the understanding, gratefulness, resistance, and assurance for the welfare surprisingly and for nature. (progressive, social equity, uniformity, world settled, universe of magnificence, solidarity with nature, astuteness, securing the environment)