Kathy's daughter was in the sixth grade and getting really tall. When the weather changed in october, her daughter tried on her winter coat and found the sleeves too short. Kathy knew she'd need to get a new one; she had just begun the

i believe the answer is: Purchase decision process

Purchase decision process refers to the analysis that consumers due to weigh in the cost and benefit that might occurs when they decided to buy a certain good or services. This process could be influenced by many factors at once, including past experiences, marketing strategy from the sellers, testimonies from friends and families, financial condiiton, etc.