The social factors that affect the consumer decision journey are: Select one: a. cultural values, subculture, and social class. b. lifestyle, personality, age, and family. c. perception, motivation, beliefs, and attitudes. d. reference groups, opinion leaders, and family.

Question

Social Studies

Taniya Hayden

23 July, 03:53

The social factors that affect the consumer decision journey are: Select one: a. cultural values, subculture, and social class. b. lifestyle, personality, age, and family. c. perception, motivation, beliefs, and attitudes. d. reference groups, opinion leaders, and family.

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Answers (1)

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Kade · Answer 1

d. reference groups, opinion leaders, and family.

Explanation:

The social factors that affect the consumer decision journey are:

1. Reference Groups: these are groups in which the individual or consumer is compared.

-Direct: primary & secondary

-Indirect: aspirational, nonaspirational

Opinion Leaders: the individuals who influence the opinion of others. Such as mentors

-Direct: people you know

-Indirect: celebrities

Family: family members opinions and past experience about goods and services, can shape the consumer's decision.

- Parents

- Siblings

- Spouse

- Children