What is McDonaldization

McDonalization is a reference to a sociological process. This process is said to be the current trend whereas all parts of society are focusing on only three aspects of their structural-functionality. These aspects are: Efficiency, Calculability, and Standardization.

Just like McDonalds, many aspects of society try to standardize everything, making it easier to calculate possible outcomes, and to maximize efficiency. In this paradigm, efficiency is mostly measured in terms of profit, with all other things, such as human well-being and environmental health, considered irrelevant