According to erving goffman, we all try to make good impressions on others and we actively work to ensure that others believe they are doing the same. he calls this:

The correct answer is impression management. This is known as a subconscious or conscious process of which an individual engages to in order to influence other people’s perceptions in regards of a specific event, object or even a person. One example in engaging to do is when a person regulates information in social interaction.