According to research in the text, churchgoers were more likely to contribute to charity before they attended confession than after confession. these findings are most compatible with

These findings are most compatible with feel bad; do good.

The churchgoers were feeling bad about something they did, which is why they contributed to charity a lot. However, after that attended confession, where all of their sins have been washed away, they decreased their charity or stopped it completely because the confession reduced their guilt.