Audience analysis involves the study of an audience through techniques such as

When performing an audience analysis, one should pay attention to the background, education level, knowledge base, and personality of the audience member. Every individual has had different experiences and comprehends a text in different ways. It's important to consider the audience's cultural background, whether the message will be conveyed in their native language, and how much they understand the topic at hand. It's vital to address a particular audience according to its needs, so you can be sure your message achieves its intended purpose. Every individual is different, and performing an audience analysis in advance allows the communicator to thoroughly understand how best to shape their content.