T/F: The key decisions that must be made when developing advertising are: what is your message and who will communicate the message to the target audience. True False

Answer: True

Explanation:

While making decision about advertisement, the primary concern is the message and the person delivering the message.

The primary concern of the advertisement is about the personality delivering the message. If the person is a great personality, celebrity, known person then the message will be spread very quickly.

The audience always wants to see the face they know and endorsing the products by stars they know is more favorable with a perfect message.