Disney gets its cast members to go out of their way to make people happy by valuing its employees like internal customers, which is also known as

The process Disney uses as getting their employees to go out of their way to make people happy by means of valuing employees as if they were internal customers is called internal marketing. Internal marketing is a process that can only happen within a company or organization. The base idea of it is to align the employees with the business through motivation and through empowerment of employees at all levels to push them to deliver rewarding experiences to customers.