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2 March, 20:58

A situation factor influencing the starbucks consumer would be:

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  1. 2 March, 23:09
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    Situation factors and situational influences that are temporary conditions that affect how buyers behave. From these factors depends if the customer will buy the product, buy several of will not buy it at all.

    The situation factor can be social, physical, time ...

    Starbucks uses the physical situation factor : the location of its stores. Starbucks has always central position.
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