What are the different ways to read the traffic channels distribution in the Marketing Mix?

The marketing channel simply refers to the distribution channel, and It can be read in fours (4) different ways.

(1) Three level channel, which comprises a distribution channel of the 'The Producer, Agent, Wholesalers, The Retailer, Consumer ' distribution channel.

(2) Two Level Channel, which is made up of 'The Producer, Wholesaler, Retailer, and Consumer distribution channel.'

(3) One Distribution Channel, which consists of the %The Producer, Wholesaler, Consumer.'

(4) Zero Distribution Channel, which is made up of 'Producer, and Consumer'

Explanation:

The product type is what determines the distribution channel used. A specialized product will require a shorter distribution channel, as it is produced based on customer specification, while a non specialized product, such as a homogeneous goods, will not may not require a shorter distribution channel.