An African company uses a part of the profits made from the sale of its products to develop and market a portable water purifier for impoverished regions. This device, when mass produced, can be sold at a very low cost. The company plans to partner with people from those regions who can take up sales for the new product and thus earn commissions. Which of the following is the company doing?
a. It is serving the bottom of the pyramid.
b. It is globalizing.
c. It is taking steps to become a polycentric company.
d. It is off-shoring.
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Home » Business » An African company uses a part of the profits made from the sale of its products to develop and market a portable water purifier for impoverished regions. This device, when mass produced, can be sold at a very low cost.