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14 May, 07:35

18. List two reasons that timing purchases is important to a business.

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  1. 14 May, 10:50
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    Customer perceived urgency: On-line companies, specially, time the purchases made by clients because this create a sense of urgency in the client and make him take the decision to buy faster. This technique is specially used during sales campaigns.

    Improving Services Standards: Again, in On-line businesses it is important to know how much time does it take to a client to find the product wanted and buy it. then the companies timed this period to find better ways to design its web pages that ultimately lead to faster purchases.
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