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20 August, 09:48

General Mills and Nestlé work together to distribute General Mills products in about 140 international markets from Mexico to China. This distribution arrangement is known as

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  1. 20 August, 10:20
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    Answer: a strategic channel alliance

    Explanation: In simple words, strategic alliance refers to a business arrangement in which two organisations combine their resources for their mutual benefits.

    Under such an arrangement two organisation agrees to combine their activities and efforts for a particular objective but still remain independent as two separate entities.

    Such alliances are generally evident in situation where companies wants to exploit foreign markets. Hence from the above we can conclude that the arrangement between general mills and nestle is a strategic alliance.
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