A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation? Group of answer choices 1. Psychographic 2. Demographic 3. Benefit4. Usage
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Home » Business » A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation? Group of answer choices 1. Psychographic 2. Demographic 3. Benefit4. Usage