The marketing concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition. T/F

False.

Explanation:

This statement would be true if the short-term was replaced by long-term.

Business marketing must be well-developed planning to be effective. Long-term strategies are important to achieving organizational success. They reflect brand mission, vision and values, ie brand positioning, which conveys a brand's identity and is not a process that can be changed in the short term, constancy is important for prospecting and attracting customers, for value creation, which are achieved through schedule planning, market research, objectives and goals, and others.