Which of the following is the set of data and information the firm gathers to better understand and anticipate competitors objectives, strategies, assumptions, and capabilities? Demographic analysis Competitor intelligence Technological intelligence Economic analysis

The correct answer is Competitor Intelligence.

Explanation:

To achieve success in our business today, it is essential to know both our weaknesses and strengths as well as the most outstanding characteristics and strategies of the companies that compete to capture our target audience.

Broadly speaking, this process of data collection and generation of information on the main actors in a sector, to support us at the time of business decision making, is what we might call competitive intelligence.