Squeaky Clean Car Wash has a goal of increasing its repeat customers by 30% over the next year. It began by looking at ways to support this goal and discovered there is a high turnover rate for wash attendants. This is a weakness, as customers rarely see a familiar face to continue a relationship with on return trips. Another discovery is that a new car wash has opened two blocks away with additional services like a frequent cleaner card. Squeaky Clean has just conducted a: (A) mission statement analysis (B) marketing objective analysis (C) situation analysis

Question

Business

Serena Roy

11 May, 12:44

Squeaky Clean Car Wash has a goal of increasing its repeat customers by 30% over the next year. It began by looking at ways to support this goal and discovered there is a high turnover rate for wash attendants. This is a weakness, as customers rarely see a familiar face to continue a relationship with on return trips. Another discovery is that a new car wash has opened two blocks away with additional services like a frequent cleaner card. Squeaky Clean has just conducted a: (A) mission statement analysis (B) marketing objective analysis (C) situation analysis

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Matthias Ramos · Answer 1

C) situation analysis

Explanation:

Situation Analysis are methods used by managers to evaluate their internal and external environment to understand challenges faced by the business, and opportunities to exploit.

At Squeaky Clean was a situation analysis was done and it was discovered that high turnover of wash attendants was affecting customer confidence in their business (internal environment).

Also a competitor had an additional service, that is frequent cleaner card (external environment).

The management will use this information to better serve their customers, so that they would achieve their goal of increasing its repeat customers by 30% over the next year.