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15 November, 02:19

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

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  1. 15 November, 02:30
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    First we add the options.

    A. The quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%.

    B. The higher expected click-through rate will lead to a higher Ad Rank.

    C. The ad will lead to a higher cost-per-click for the advertiser.

    D. The advertiser will receive more bids in the auction.

    Explanation: The correct option is B.

    The higher expected click-through rate will lead to a higher Ad Rank.

    When using Google Ads and an Ad has received many clicks, this will push up the Ad in the Ad rank because of the higher expected click-through rate.
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