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30 November, 12:53

Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company's overall service?

A. only deal with wholesalers

B. involve many intermediaries

C. create a long distribution channel

D. create a horizontal distribution channel

E. create a short distribution channel

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Answers (1)
  1. 30 November, 14:16
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    E. create a short distribution channel

    Explanation:

    Certainly, he needs to opt for an agile software development model. And for this in business terms, he needs to opt for the short distribution channel, which is the business term for the Agile methodology. Thus, Chan will get one module ready and send to the client, and the client will send the details back to him about the errors, and also the client can be up with suggestion anytime.
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