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13 April, 09:14

The salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service during which stage in the personal selling process?

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  1. 13 April, 12:18
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    The answer is known as presentation

    Explanation:

    The steps involved in personal selling process are highlighted below:

    Prospecting involves determining the product or service that one needs to sell to the prospective customer through careful selection

    Preapproach is about collecting information about the customer in order to derive a suitable approach in meeting with the customer

    Approach is the process of meeting with customer

    Presentation is about showcasing the product's unique values to the customer

    Close involves getting a buy commitment from the buyer

    Follow up is about finding how satisfied the customer was with the product bought
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