Advertising is important for most companies, especially companies such as P&G that sells mostly to end customers. But, most people already know about P&G products such as Charmin bathroom tissue and moist towelettes, Crest toothpaste, and so on. Does P&G really need to constantly put money into advertising when its products already have a strong hold in the global marketplace?

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Business

Micah Horne

7 January, 09:22

Advertising is important for most companies, especially companies such as P&G that sells mostly to end customers. But, most people already know about P&G products such as Charmin bathroom tissue and moist towelettes, Crest toothpaste, and so on. Does P&G really need to constantly put money into advertising when its products already have a strong hold in the global marketplace?

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Guillermo Branch · Answer 1

All for-profit companies have a marketing strategy.

P&G is a business to consumer (B2C) company, so no matter how much you sell your products to large retailers, the end user will always be an individual whose needs may change and the company must be mindful that their products comply with user requirements.

P&G can establish marketing actions through retailers for which it sells, with in-store display advertising models. You can also use customer interaction to get fundamental feedback so that the company guides its pricing strategy and new product development.

So even with established market products, relationship marketing is a key strategy for large corporations that want to build customer loyalty and achieve market leadership.