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8 January, 22:16

Businesspeople and purchasing agents are usually motivated by a. rational motives b. buying motives c. objective motives d. hedonic motives

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  1. 9 January, 02:14
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    a. rational motives

    Explanation:

    Businesspeople and purchasing agents are usually motivated by rational motives, as they have objective criteria to meet which can not be moved by emotional or personal feeling, which may hurt their buying decision. Purchasing decision has to be made firm or else it can bring loss to the business. There are following objective criteria of businesspeople to fulfill, while making purchasing decision:

    Profit utility security health caution
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