Johnson & Johnson has been able to establish strong brand equity for its line of baby products. What benefits does J&J have because of its brand equity for these products?

Building brand value is an extremely important strategy for any company. This is a strategy that requires efforts and resources so that the organization can stand out from its competitors in the market.

Johnson & Johnson, has been investing in building brand value over the years, when we think about the brand, we soon come to mind the television advertisements that feature babies and parents happy when using the brand's products. This is an advertising effort that the company uses to penetrate the minds and emotions of potential consumers, the company uses essential elements to certify that its products will satisfy the needs of babies and parents, proving to be the most gentle and sensitive brand in the world. market.

The biggest benefits when building a brand of value, is that J&J manages to be a reference brand for consumers by building relationship and brand value. With this, the company conquers more and more market and guarantees a solid positioning that generates loyalty and trust.