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13 July, 19:15

Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from traditional retailing, she sends e-mails to the people in her neighborhood. She also informs customers about various promotional offers through pamphlets. Which of the following techniques best describes Cathy's overall marketing methodA. Word-of-mouth marketingB. Embedded marketingC. Multichannel marketingD. Digital marketing

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  1. 13 July, 21:20
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    C) Multichannel marketing

    Explanation:

    When a company uses multichannel marketing it means that they are using more than one marketing channel to try to reach potential customers, either directly or indirectly.

    In this case, Cathy is using a website, a brick and mortar retail store, emails, and pamphlets.
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Home » Business » Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from traditional retailing, she sends e-mails to the people in her neighborhood. She also informs customers about various promotional offers through pamphlets.
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