Heinz Katchup decided in the early 2000s to introduce a fun new product targeted at children. They created and marketed the Heinz EZ Squirt product, which came in a squeezable bottle with a narrow tip for writing with the "Blastin' Green" colored ketchup. Soon Heinz added the colors orange, purple, teal, blue, and pink to the mix. It was initially successful, but within a few years sales dried up, and the product was retired. Which common type of reposition pitfall did they likely encounter?

Question

Business

Cassius Melendez

12 November, 17:28

Heinz Katchup decided in the early 2000s to introduce a fun new product targeted at children. They created and marketed the Heinz EZ Squirt product, which came in a squeezable bottle with a narrow tip for writing with the "Blastin' Green" colored ketchup. Soon Heinz added the colors orange, purple, teal, blue, and pink to the mix. It was initially successful, but within a few years sales dried up, and the product was retired. Which common type of reposition pitfall did they likely encounter?

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Answers (2)

Know the Answer?

Tianna Acosta · Answer 1

Tianna Acosta 12 November, 19:53

0

Going a bridge too far.

Kamari Barrera · Answer 2

Bias towards young people

Explanation:

When Heinz launched EZ Squirt they focused on little kids and the association they made between colored ketchup and Shrek movie. That is why the original color of EZ Squirt was green. But the problem is that kids grow up and fads fade away. For a short while kids went crazy for EZ Squirt and several colors were added purple, blue, orange, etc., but as they grew they focused their attention to the next fad.