Which of the following is true? a. To reduce cannibalization among products, reposition a product so that it does not directly compete with the other b. After acquiring a substitute product, lower prices on both the products c. After acquiring a complementary product, raise prices on both the products d. All of the above

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Business

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17 August, 00:33

Which of the following is true? a. To reduce cannibalization among products, reposition a product so that it does not directly compete with the other b. After acquiring a substitute product, lower prices on both the products c. After acquiring a complementary product, raise prices on both the products d. All of the above

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Madalyn Gallagher · Answer 1

The correct statement is a. To reduce cannibalization among products, reposition a product so that it does not directly compete with the other

Explanation:

product canibalization is a tactic that is used by producers to take off a product with a saturated market or a product that is under-performing than its expectation. what they do is introducing a new product with same or improved characteristics to capture the market share and reduce the sales of the existing product.

However, at times, this could be a problem if the company wants to introduce two or more products of the same nature and expect all to function well without canibalizing each other.

then, the option a. is the most suitable strategy to implement.