A strategic business unit (SBU) of a major corporation has high market share in its industry, but the growth rate of the industry is expected to be stagnant over the long run. According to the BCG matrix, how would this SBU be categorized? A. Question MarkB. StarC. Cash cowD. DogE. Horse
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Home » Business » A strategic business unit (SBU) of a major corporation has high market share in its industry, but the growth rate of the industry is expected to be stagnant over the long run. According to the BCG matrix, how would this SBU be categorized? A.