John and Barb could have drawn attention to their services in several ways by using effective integrated marketing communications.

Which of the following is NOT a part of an IMC strategy?

A) public relationsB) personal sellingC) direct marketingD) strategic planningE) sales promotion

The answer is, D) Strategic Planning

Explanation:

So, What is Integrated Marketing Communication means? It seems like a bug, hefty word but actually its super simple. Lest start from the Kindergarten style and work ourselves upwards.

"Integrated" means combined efforts, "Marketing" is defined as managing profitable customer relationships and "communication" means conveying ideas/decisions effectively and efficiently.

Looking at that, the best way to describe Integrated Marketing Communication is that the collective utilization of different marketing channels in harmony so that they effectively convey the brand's / company's message to the target market.

Public relations, personal selling, direct marketing and sales promotions, internet marketing, advertising are all a part of IMC.

Strategic Planning however, is a very broad concept that covers many areas and functions of any organization. Strategic Planning influences effective Marketing Campaigns, but it is not a direct component of Integrated Marketing Communication toolkit.