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13 October, 05:06

A business buyer has bought a product several times, but for this purchase is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a:

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  1. 13 October, 07:58
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    Modified rebuy

    Explanation:

    A modified rebuy is a buying situation where the buyer wants to modify the product or service specifications, selling terms or vendors. This happens when the product or service that was generally purchased before, or the vendor, didn't fulfill the needs of the company.
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