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22 July, 14:22

As an advertising executive, Madison understands that people are caught up by information that is moving, blinking, flashing, or making noise. This is due to which phenomenon?

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  1. 22 July, 17:57
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    Selective attention.

    Explanation:

    The phenomenon noticed by Madison is selective attention. This is the ability of the mind to focus on things in the environment that it interpreted as being important.

    The mind filters external stimuli based on physical attributes such as colour, loudness of sound, pitch and so on. The filtered information is now passed on for further processing.

    So blinking, flashing, and noise tend to draw attention.
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