Ask Question
BusinessBusiness
1 July, 14:11

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel packages. What is the best way of tracking the success of her promotional strategy?

A. ask a few friends whether they have seen the ad

B. check whether sales go up in the next quarter

C. link the advertisements to online promotions

D. see whether readership of that newspaper increased in the previous month

+2
Answers (1)
  1. 1 July, 14:40
    0
    The answer is C. link the advertisements to online promotions.

    Explanation:

    Now lets take a look at it one by one and see why C is the answer.

    As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

    In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

    Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

    Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
Breakfast cereal maker General Mills periodically gives lump-sum payments to employees. The amount depends onjob performance, with more productive employees receiving a larger sum than less productive employees. This motivational tool is a.
Answers (2)
Suppose Chef Kitchen manufactures cast iron skillets. One model is a 10-inch skillet that sells for $ 28. Chef Kitchen projects sales of 625 10-inch skillets per month.
Answers (1)
A department had 600 units which were 40% complete in beginning Goods in Process Inventory. During the current period, 7,000 units were transferred out. Ending Goods in Process Inventory was 800 units which were 40% complete.
Answers (1)
Which of these is most likely a learned skill? A. Able to remember everything O B. Able to bake delicious pies O C. Able to instantly identify a musical pitch O D. Able to see perfectly
Answers (1)
The economy of the United States is often described as: a. A market economy b. A command economy c. A mixed economy d. A traditional economy
Answers (1)
New Questions in Business
You are saving to buy a $188,000 house. There are two competing banks in your area, both offering certificates of deposit yielding 7.3 percent.
Answers (1)
Has the company you're auditing recently increased or decreased their operations due to mergers or sales of parts of the business?
Answers (1)
Tom lives in an apartment where he pays $8,000 a year in rent. Sarah lives in a house that could be rented for $10,000 a year. How much do these housing services contribute to GDP?
Answers (1)
What happens to the percentage of tax as the income that is taxed?
Answers (1)
he terms of a percentage lease state that rent is 4% of sales up to $100,000 and 2.5% of sales over $100,000. Your business plan projects monthly sales to average $270,000 per month. There is a $250 per month maintenance fee.
Answers (1)
Home » Business » Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel packages. What is the best way of tracking the success of her promotional strategy? A.
Sign Up Forgot Password?