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23 September, 05:12

Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced products. At the same time, its products are, on average, 25% higher in price than those of regular (nonorganic) supermarkets. What type of positioning is Whole Foods using

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Answers (2)
  1. 23 September, 08:11
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    Horizontal positioning.

    Explanation:

    Horizontal positioning is when a business produces products across several verticals (specialisations).

    This is a successful business plan because more variety of clients will be attracted, clients have a wide variety of products to meet their needs. When a particular product is suffering a downturn, the business still strives because it is not dependent on just one product.

    Whole foods is using verticals in organic, natural and locally sourced products.
  2. 23 September, 08:38
    0
    horizontal positioning
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Home » Business » Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced products. At the same time, its products are, on average, 25% higher in price than those of regular (nonorganic) supermarkets.
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