Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?

a. make the plan

b. make the goal

c. define objectives

d. control the direction

e. carry out the plan

The correct answer is letter "D": control the direction.

Explanation:

When companies need to correct plans that were implemented in the past that eventually did not work, the entities should control the direction of their strategies by coming up with a new plan after analyzing the results of the failed attempt. In such situations, corrective action must be taken over the irregularities (deviations) and future plans must be improved.

Answer: The correct answer is "d. control the direction".

Explanation: Uber need to control the direction because:

a. make the plan - The plan has already been drawn up, is to withdraw from China and Singapore.

b. make the goal - The objective was not met because, despite having executed the plan, there are still losses.

c. define objectives - The objectives have already been defined and is to reduce losses.

d. control the direction - The executed plan is not fulfilling the objectives therefore it is necessary to control the direction of it.

e. carry out the plan - The plan has already been carried out, a year has passed and there are still losses.