6. Name three general guidelines companies must keep in mind when tweeting about a new product.

7. Explain why much of social media marketing is trial and error.

6.

•they must tweet consistently to prevent losing followers in order to maintain the relevancy of other tweets

•they must use at least one relevant hashtag each time they tweet in order to target a certain market segment

•they must share relevant info relanted to the industry and make sure everu tweet isnt just a sales pitch, so the consumers could create a personal connection with the company

7.

• much of social media marketing is trail and error b/c a certain ad may not get peoples attention or might not be targeting the right people the company would want to target