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3 November, 00:52

Which parameter of the alternative marketing mix 4cs does a company use when it offers to install a computer that you purchased from that company

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  1. 3 November, 04:47
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    Convenience.

    The traditional marketing mix is known as the 4P's (product, price, place, promotion). The alternative marketing mix is the 4C's (consumer, cost, communication, convenience)

    Installing a computer that you bought from that company is an example of convenience because it allows the consumer to make one easy choice for all of their needs.
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