Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of the new car. she told a coworker, "the volvo has nine airbags but the cadillac drives so smoothly." sanaa is currently in which stage of the purchase decision process?

The answer is "alternative evaluation".

During the evaluation of alternatives stage, the buyer assesses every one of the items accessible on a size of specific properties.

Evaluation of alternatives is the third stage in the Consumer Buying Decision process. Amid this stage, shoppers assess the majority of their item and brand choices on a size of properties which can convey the advantage that the client is looking for. The brands and items that purchasers analyze - their evoked set - speak to the options being considered by buyers amid the critical thinking process.