When creating a differentiated customer experience, what is one of the things a company should do?

The company must seek to focus on its target audience, that is, be attentive to the wishes and needs of its customers, their values, what they seek and expect in relation to a brand and a service.

By focusing on the customer and not just on the competition, the company is able to achieve its goal of offering a personalized and differentiated experience to its audience, where there is identification, creating a relationship and increasing the company's value to the consumer.