A firm utilizing infomercials to promote its product is attempting to achieve which of the following communication objectives in the hierarchy of effects model?

After studying the political economy of modern Germany, Helge concludes that we must consider the world capitalist economy as a single unit instead of looking at individual countries. His view is best described by what theory or set of theories?

Nikki wants to buy a dog bed that costs $87.00. she earns $6.00 per week for doing chores. How many weeks will Nikki have to do her chores in order to earn enough money to pay for the dog bed?

California Public Employees' Retirement System (CalPERS) manages pension and health benefits of California public employees and retirees. CalPERS collects money from its participants and creates a pool of assets.

Which of the following is true about online direct marketing? a. In online direct marketing, outside and inside sales forces coordinate to provide value products to customers. b. Online direct marketing is also referred to as multi-level marketing.

The true focus in marketing activities is: a. product / service attributes. b. generate profits. c. overall marketing mix. d. customers.

Patrick's sales department meets to discuss targets and strategies for the coming month. as the head of the department, patrick invites input from all the employees. however, one member, brendan dominates the meeting by offering multiple suggestions.

Mrs. Crawford will receive $8,700 a year for the next 17 years from her trust. Use Appendix D for an approximate answer, but calculate your final answer using the formula and financial calculator methods.

In may 1991, car and driver described a jaguar that sold for 980,000 dollars. suppose that at that price only

You want to estimate the proportion of adults who make over $50,000 a year in your county. According to a study done two years ago, the proportion is. 18, and you suspect the proportion hasn't changed. You need a margin of error of no more than ± 2%.

Select all that apply. Which of the following economic questions involve the consumer? Who will consume the goods and services? What goods and services will be produced? How will the goods and services be produced?