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24 June, 09:40

Melanie is the director of human resources for a small manufacturing firm. She has a strong personal interest in technology, and is known throughout the firm as the one with the most knowledge about new kinds of communications technologies. If the firm decides to upgrade its network, Melanie will probably function in what role in the firm's buying center? influencer leader initiator decider gatekeeper

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Answers (2)
  1. 24 June, 10:06
    0
    influencer

    Explanation:

    Based on the scenario being described within the question it can be said that the Melanie will probably function best in the role of an influencer. This is due to Melanie's expertise which ultimately makes her opinion and advice extremely valuable which in term will probably be sought, making her an influencer.
  2. 24 June, 11:32
    0
    Influencer

    Explanation:

    Melanie possesses an influencer quality or skill which is a type of social media marketing having endorsements and product placement from influencers like herself, organizations and people who have a assumed to be have expert level social influence or the knowledge in their field.

    Melissa's possesses qualities and great skills in about new kinds of communication technology, for this reason, her opinion and advice will probably be looked for, which makes her an influencer.
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