When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. This initiative represented the price component in the four Ps.

A) True

B) False

FALSE

Explanation:

In marketing mix, we have four Ps:

Product

Price

Place

Promotion

When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. This initiative represented the promotion component in the four Ps. In promotion, we try to promote our brand by doing advertisements and promotions. We basically use the communication mix in order to promote our products and services.