True or false?

Brands do a great job creating the meaning associated with a symbol or tagline. What a brand represents is very consistent across everybody. A brand's meaning is controlled by the brand. A brand's meaning is up to potential and actual customers.

A. True

B. False

C. False

D. True

Explanation:

A. Brands do a great job creating the meaning associated with a symbol or tagline. True.

Just like humans have names and personalities, so do brands. The symbols of brands are just like human names. The personality of the brand goes a long way in determining the meaning people attribute to that symbol

B. What a brand represents is very consistent across everybody. False.

Just as societies have different cultures, so do the meanings they attribute to a brand differ. For example, some cultures feel the color red is associated with ill luck. This will affect how they see such brands which have the red color.

C. A brand's meaning is controlled by the brand. False.

On a holistic note, a brand can control only a certain aspect of its meaning. the other aspect is left to individualism and culture.

D. A brand's meaning is up to potential and actual customers. True.

This is because the customers and kings and they have their personal views about life. This view often affects how they see brands.