What is the term for the religious movement that asked Americans to emotionally and personally connect to their faith?

Answer: The Great Awakening

The Great Awakening was a period of religious revival in American history between the early 18th century and the late 20th century. It was characterized by widespread revivals led by evangelical Protestant ministers, an increase of interest in religion, a profound sense of conviction and the formation of new religious movements and denominations.

The movement emphasized the emotional connection of people to their faith, and it pulled away from ritual and ceremony. It fostered a sense of deep personal conviction and a new standard of personal morality. Some important figures of the movement were George Whitefield, Jonathan Edwards, and Gilbert Tennent.