Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.

Question

Physics

Leyla Cooper

3 August, 22:29

Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.

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Kira Garrett · Answer 1

A customer is about to buy a limited edition sports car from Torque. It is most likely that the customer will have d. limited problem solving, in which consumers decision rules to purchase are simple, and are not motivated to search for information about other optons, deciding to buy the car.

Explanation:

a. advertising clutter is the big amount of ad-messages that the consumer is exposed to everyday.

b. high involvement product or purchases features many variables to be considered by the customer before getting to a decision.

c. cognitive dissonance or conflicting attitudes causing mental discomfort.