In what ways did Vera Wang respond to consumer

demand? In what ways did she generate consumer

demand?

Vera Wang allied herself with two of the biggest bridal wear retailers in North America besides she has also teamed up with ubiquitous mall retailer Zales on a collection of engagement and wedding rings.

Explanation:

Vera Wang was born in New York City in the year 1949. He started her carrier has a fashion editor in the company called Vogue and then she moved to another company called Ralph Lauren as design director. She designed her dresses for her wedding, this idea had made her open her own bridal boutique and then she started concentrated on her signature collection.

To meet the customer demands she allied herself two big fashion and bridal wear retailers in North America namely Men's Warehouse and David's Bridal for wedding dresses. Besides these companies, she also had a tie-up with ubiquitous mall retailer Zales on a collection of engagement and wedding rings.