Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?

Implementation process

Explanation:

This strategic marketing planning process is known as the action stage which states by whom and when a plan is to put to action. This is the stage where how activities will affect the consumers, how it will impact on current operations, and if there are sufficient resources to get these required task done. Hence, in the case of Anupam's company, they would address their issue in the implementation stage, as this is where the communication of the dangers would be addressed to consumers.