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8 October, 10:15

Two things I have to remember about Qualitative Research:

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  1. 8 October, 13:12
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    Qualitative market research questions are most effective for those looking to carry out one-to-one or focus group-style interviews to understand how your target demographic thinks and feels; and why they make certain choices. The key qualities of a good qualitative research question are:

    Being able to discover problems and opportunities from respondents

    Open-ended in nature

    Easy to understand and digest with no need for clarification
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